Form Panels is an industry leader in supplying high-performance, structurally insulated panels for sustainable construction.

Industry

Construction / Building Products

The Brief

Form Panels, a supplier of structurally insulated panels, had a strong presence in the trade space — but wanted to expand its reach to include a broader consumer audience. We were engaged to reposition the brand, refine its digital presence and create a new identity that would resonate with both professional builders and values-led individuals exploring sustainable construction options.

Scope & Strategy

We began with a full naming and brand strategy exercise to help clarify the business’ offering and tone. From there, we delivered a full website overhaul, rewriting and rebuilding the site to offer a clearer user journey and stronger visual connection to the sustainable design market. To support the rollout, we directed a full photo and video content shoot and designed new branded uniforms for the team.