A considered & logical approach

Woman with glasses and long hair sitting in front of a dark gray wall, wearing a black jacket and white shirt, with a microphone clipped to her.

Bringing industry knowledge and expertise in the project marketing field, I am highly passionate about assisting businesses to achieve their goals through targeted and strategic marketing campaigns.

Two people reviewing architectural blueprints with a tablet on a table.

Whether you're looking to launch a new project, or not reaching the right audiences, my consultancy services can help take your project to the next level.

Service offering

  • Selecting and briefing a design agency to create marketing collateral can be a time-consuming process.

    My extensive experience and established relationships with various local suppliers enable me to efficiently manage this process, from initial concept to final execution.

  • Successful off-plan marketing campaigns require an evidence-based approach, clearly defined campaign objectives, target audience identification, and advertising management across varied platforms, including:

    Social media

    Email & CRM management

    Digital & paid advertisements

    Website creation and management

    Customised activations

  • Marketing off-plan properties involves selling a concept rather than a physical product to potential purchasers. Display suites and furnished homes are effective in showcasing the value of investing in such properties, and tailored furnishings that match the specific size and style of each property are crucial in maximizing your return on investment.

  • Executing successful marketing campaigns requires more than just knowing what tactics to use and when to use them. It also requires a keen sense of design intuition to effectively craft messaging, select appropriate imagery, and create visually appealing graphic designs.

  • Launch and sales events are crucial components of project marketing, providing excellent exposure for the project in driving potential sales. To ensure success, these events must be meticulously planned and managed, utilising industry connections and supplier relationships.

Delivery track record

  • Eyre Street Market building with modern architecture, featuring large glass windows and metal cladding, surrounded by an urban street scene, with bicycles and scooter in the foreground.

    Atria | KG Capitol + PEET

    Assistant project management of settlement phase. Management and facilitation of all unit valuation & re-valuation inspections throughout extended UTAR processes. Client communication management & settlement key handover.

  • Modern waterfront buildings reflecting on a calm body of water during sunset.

    Sapphire | Keggins

    Execution of media planning during final construction phases. Coordination of activations and budget adherence in conjunction with the design agency. Display fit-out, photography & marketing. Settlement gift coordination & collation.

  • Modern kitchen and dining area with open layout, featuring a round table with upholstered chairs, a decorative vase with dried flowers, dark cabinets, and a view of a patio through open sliding doors.

    The Grounds | CDRL

    Management of marketing from construction completion. Execution of collateral design to support media placements. Fitout of 3 display homes. Marketing budget management and recommendations. Social media campaign execution and management.

  • Modern apartment buildings flanking a landscaped walkway with lighting at dusk.

    Kiara + Oaks | APG

    Worked alongside the development marketing manager to execute all marketing activations across both developments from pre-release to final construction. Coordinated launch events and exchange gifts for purchasers.

  • Modern kitchen and dining area with black table, wooden chairs, white cabinets, and bar stools.

    DKSN | Englobo + Doma

    Management of media scheduling & collateral design in collaboration with appointed design agency. Display suite furnishing. Facilitation of all valuation inspections & buyer communication.

  • Natura | Base Developments

    Management alongside design agency to deliver branding and collateral. Created branded collateral for marketing placements and managed project launch campaign. Social media account setup & ongoing coordination.

  • Modern multi-story residential building with balconies, surrounded by landscaped greenery and a car driving on the road, under a clear sky.

    Illume | Bisa

    Management of media scheduling & collateral design in collaboration with appointed design agency. Budget management & optimistaion, Social media & print advertising design & management. Settlement gift ideation & collation.

  • Modern kitchen with white cabinets, black handles, wood accents, large island, and a glass vase with yellow flowers on the counter.

    Seidler + Seto | KG Capitol

    Execution of media planning for project launch. Coordination of activations and budget adherence. Artwork design for ad placements. Display home fit-out proposals & execution.

  • Modern residential townhouses with landscaped gardens and a family playing on a lawn.

    Otto | Victory Homes

    Full marketing coordination from concept phase. Management of design agency from briefings to collateral executions. Renderings & internal finishes recommendations. Social media campaign execution and management.