Adaptable Innovations

Adaptable Innovations construct fully off-grid, high-performing eco dwellings — designed to meet the future of housing head-on.

Industry

Sustainable Construction / Off-Grid Living

The Brief

We were initially engaged to support the launch of Adaptable Innovations’ first-generation eco dwellings to the consumer market. This included planning their presence at a national trade show and developing supporting collateral. As the product evolved, so did our involvement — eventually working across brand, styling, digital and strategic rollout for both Gen 1 and Gen 2 dwelling models.

Our role grew into a full-service engagement — from rebranding and website creation to furnishing, positioning and preparing for future public launches and industry partnerships.

Scope & Strategy

Our strategy was centred around simplicity, sustainability and scalability. As part of the client’s broader portfolio, the Adaptable Innovations brand needed to stand on its own while also remaining aligned to existing businesses. We built a suite of assets — both digital and physical — to support both short-term sales conversations and long-term market positioning.

Deliverables

  • Launch strategy for Gen 1 dwellings

  • Trade show design + printed collateral

  • Styling + furnishing for Gen 1 + Gen 2 dwellings

  • Brand refinement + visual simplification

  • Website copywriting + development

  • Google Business + social setup

  • Business portfolio document (print + digital)

  • Video shoot briefings + content strategy

  • Marketing strategy for potential public release

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