Adaptable Innovations
Adaptable Innovations construct fully off-grid, high-performing eco dwellings — designed to meet the future of housing head-on.
Industry
Sustainable Construction / Off-Grid Living
The Brief
We were initially engaged to support the launch of Adaptable Innovations’ first-generation eco dwellings to the consumer market. This included planning their presence at a national trade show and developing supporting collateral. As the product evolved, so did our involvement — eventually working across brand, styling, digital and strategic rollout for both Gen 1 and Gen 2 dwelling models.
Our role grew into a full-service engagement — from rebranding and website creation to furnishing, positioning and preparing for future public launches and industry partnerships.
Scope & Strategy
Our strategy was centred around simplicity, sustainability and scalability. As part of the client’s broader portfolio, the Adaptable Innovations brand needed to stand on its own while also remaining aligned to existing businesses. We built a suite of assets — both digital and physical — to support both short-term sales conversations and long-term market positioning.
Deliverables
Launch strategy for Gen 1 dwellings
Trade show design + printed collateral
Styling + furnishing for Gen 1 + Gen 2 dwellings
Brand refinement + visual simplification
Website copywriting + development
Google Business + social setup
Business portfolio document (print + digital)
Video shoot briefings + content strategy
Marketing strategy for potential public release