A refreshed digital home for one of Canberra’s most well-loved local centres — built to better serve the community, and retailers alike.

Industry

Retail

The Brief

We were engaged by the centre’s owners to rebuild the Casey Market Town website on a more intuitive and user-friendly platform. The existing site was difficult to update and lacked clear user journeys for key information like store listings, centre news and family-friendly events.

Scope & Strategy

Our approach was grounded in clarity, functionality and warmth. We scoped out a streamlined site structure informed by competitor analysis and customer behaviour, and rebuilt the site using Squarespace to make future updates easy and efficient. We integrated a searchable store directory, events schedule and flexible content blocks that allow the site to evolve alongside the centre.