Move Early Learning
Move is a purpose-built early learning centre inspired by nature, designed to nurture happy, healthy children through movement of the mind, body and soul.
Industry
Early Childhood Education
The Brief
We were originally engaged to support Move with their brand launch — specifically, to build a digital presence via a basic website and social media rollout. But as the centre neared completion, our involvement expanded. We became an extension of the founding team, managing and delivering the full brand experience across digital, physical and experiential touchpoints.
What started as a focused execution turned into a comprehensive brand activation — from flyers to furniture, uniforms to user journeys.
Scope & Strategy
Our approach was to build a brand that felt cohesive, confident and full of heart. The tone needed to speak to modern families while also reflecting the thoughtfulness of the curriculum and the centre’s connection to nature. We collaborated with the founding team across every detail — bringing strategy and creativity to life with purpose.
Deliverables
Brand strategy + tone of voice
Social media setup + content pillars
EOI website design, build + expansion
Digital campaigns for staff + family acquisition
Room naming strategy inspired by native landscape
Staff + student uniform design
Furnishing sourcing for staff + foyer areas
Site signage concept + builder coordination
Print collateral: DL flyers, invites, recipe cards
Internal document branding: menus, onboarding packs
Internal launch event coordination
Video + photography production and shoot direction