Move Early Learning

Move is a purpose-built early learning centre inspired by nature, designed to nurture happy, healthy children through movement of the mind, body and soul.

Industry

Early Childhood Education

The Brief

We were originally engaged to support Move with their brand launch — specifically, to build a digital presence via a basic website and social media rollout. But as the centre neared completion, our involvement expanded. We became an extension of the founding team, managing and delivering the full brand experience across digital, physical and experiential touchpoints.

What started as a focused execution turned into a comprehensive brand activation — from flyers to furniture, uniforms to user journeys.

Scope & Strategy

Our approach was to build a brand that felt cohesive, confident and full of heart. The tone needed to speak to modern families while also reflecting the thoughtfulness of the curriculum and the centre’s connection to nature. We collaborated with the founding team across every detail — bringing strategy and creativity to life with purpose.

Deliverables

  • Brand strategy + tone of voice

  • Social media setup + content pillars

  • EOI website design, build + expansion

  • Digital campaigns for staff + family acquisition

  • Room naming strategy inspired by native landscape

  • Staff + student uniform design

  • Furnishing sourcing for staff + foyer areas

  • Site signage concept + builder coordination

  • Print collateral: DL flyers, invites, recipe cards

  • Internal document branding: menus, onboarding packs

  • Internal launch event coordination

  • Video + photography production and shoot direction

Next
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Adaptable Innovations