Project Marketing capabilities

Bringing six years of knowledge and expertise in the project marketing field, I am highly skilled in assisting property developers to achieve their sales goals through targeted and strategic marketing campaigns.

Whether you're a developer looking to launch a new project, or you're struggling to meet your sales targets, my consultancy services can help take your project to the next level.

My performance & achievements have been highly awarded both locally and nationally throughout my successful track record as a Marketing Professional for Independent Property Group.

I have the expertise and connections necessary to take your project from concept to completion.

Experience

I believe that every project is unique, and that's why I offer customised solutions tailored to your specific needs. I have successfully been part of a team that has marketed over 2,000 off-plan properties to the Canberra market, ensuring campaign budgets and sales targets were both met and exceeded.

By leveraging my industry relationships and experience with successful campaign management, I can help you achieve your sales goals and deliver exceptional projects to the market.

  • An integral element in delivering marketing campaigns, I am proud to have aided clients in delivering properties to market across over 30 projects.

  • Ideation and execution of targeted campaigns have led to my success in delivering high-quality leads across all project calibers for clients.

  • From boutique developments to large-scale, industry-shaping projects I have successfully managed marketing budgets of all sizes for clients. Ensuring the highest ROI at all times.

Service offering

  • Selecting and briefing a design agency to create marketing collateral can be a time-consuming process.

    My extensive experience and established relationships with various local suppliers enable me to efficiently manage this process, from initial concept to final execution.

  • Successful off-plan marketing campaigns require an evidence-based approach, clearly defined campaign objectives, target audience identification, and advertising management across varied platforms, including:

    Social media

    Email & CRM management

    Digital & paid advertisements

    Website creation and management

    Customised activations

  • Marketing off-plan properties involves selling a concept rather than a physical product to potential purchasers. Display suites and furnished homes are effective in showcasing the value of investing in such properties, and tailored furnishings that match the specific size and style of each property are crucial in maximizing your return on investment.

  • Executing successful marketing campaigns requires more than just knowing what tactics to use and when to use them. It also requires a keen sense of design intuition to effectively craft messaging, select appropriate imagery, and create visually appealing graphic designs.

  • Launch and sales events are crucial components of project marketing, providing excellent exposure for the project in driving potential sales. To ensure success, these events must be meticulously planned and managed, utilising industry connections and supplier relationships.

Delivery track record

  • Atria | KG Capitol + PEET

    Assistant project management of settlement phase. Management and facilitation of all unit valuation & re-valuation inspections throughout extended UTAR processes. Client communication management & settlement key handover.

  • Sapphire | Keggins

    Execution of media planning during final construction phases. Coordination of activations and budget adherence in conjunction with the design agency. Display fit-out, photography & marketing. Settlement gift coordination & collation.

  • The Grounds | CDRL

    Management of marketing from construction completion. Execution of collateral design to support media placements. Fitout of 3 display homes. Marketing budget management and recommendations. Social media campaign execution and management.

  • Kiara + Oaks | APG

    Worked alongside the development marketing manager to execute all marketing activations across both developments from pre-release to final construction. Coordinated launch events and exchange gifts for purchasers.

  • DKSN | Englobo + Doma

    Management of media scheduling & collateral design in collaboration with appointed design agency. Display suite furnishing. Facilitation of all valuation inspections & buyer communication.

  • Natura | Base Developments

    Management alongside design agency to deliver branding and collateral. Created branded collateral for marketing placements and managed project launch campaign. Social media account setup & ongoing coordination.

  • Illume | Bisa

    Management of media scheduling & collateral design in collaboration with appointed design agency. Budget management & optimistaion, Social media & print advertising design & management. Settlement gift ideation & collation.

  • Seidler + Seto | KG Capitol

    Execution of media planning for project launch. Coordination of activations and budget adherence. Artwork design for ad placements. Display home fit-out proposals & execution.

  • Otto | Victory Homes

    Full marketing coordination from concept phase. Management of design agency from briefings to collateral executions. Renderings & internal finishes recommendations. Social media campaign execution and management.

Let’s collaborate

If you're looking for a partner who truly understands the complexities of the off-plan market and can help you navigate the required marketing solutions through any challenges, look no further.

The valuable experience and insight I have gained allow me to work with you to guide projects through any market conditions.

Whether you have a project nearing completion and wish to meet your sales targets or require marketing guidance from the concept stage, I will tailor a customised marketing package that suits your needs.